Ms. Glazova started her career at the Moscow Foundation for the Promotion of Parliamentary System and Social Information in 2001. She then worked as an analyst at PRP Weber Shandwick from 2002 to 2005. She joined PR News in 2005 in the position of Head of Analytics and was promoted to CEO in 2007.
Ms. Glazova holds a degree in sociology from the Moscow State University and a degree in economics from the Russian State Open Railway Transport University. She completed an MBA course at the Katz School of Business, University of Pittsburgh in 2014.
Ms. Glazova is a member of the Russian Public Relations Association and the Russian Association for Electronic Communications. She chairs the Russian Communications Consultancies Association task force in charge of amendments to its Memorandum on PR Efficiency Evaluation Methods; winner of the 2015 Russian Media Manager of the Year Award.
“The past decade in the Russian PR industry, which also was a time of robust growth and development at PR News, saw a lot of milestones in communications research. Amendments to the AKOS Memorandum on PR Efficiency Evaluation Methods enable Russian firms to be more active in expanding their arsenal of measurement methods and metrics, while new standards are adopted, and we exchange experience with colleagues in other countries all the time. As a leading communications research provider, we are ready to share the expertise we have gained over the years and are open to collaboration.”