Media audit

For media audit, which provides a look at your press relations team, we poll members of the media. It is usually done once or twice a year to evaluate your PR team’s performance, see if they meet the KPIs, identify and rectify any issues.

Media audit is available separately or as part of a package with reputation audit.

How is it done?

We start by making a list of media outlets and journalists – national, regional and niche - whose opinions may be useful in addressing your needs. Then we compile a list of questions for interviews, which we usually do by phone, about the work of your PR team, including whether:

• the creative component and response speed are adequate;
• the information on your company’s website is sufficient;
• the information provided by your PR team on a specific event is sufficient; and
• members of your PR team are friendly, open, etc.

Our Advantages

More than 10 years of experience

in media monitoring and analysis

Own archive

of glossy and specialty periodicals (over 400 publications)

International client service

and in-house English translation

International standard of service

and extensive expertise

Customized media lists

formats and delivery schedules

Fast service

monitoring services available the day after confirmation

Monitoring of all types

of media in Russia & CIS

Special prices

for FIBEP members

We also ask the journalists about their preferred way of receiving information, communication channels they use, etc.

Sometimes we use a list of obvious, standard questions for a qualitative and quantitative assessment in order to get the full picture and see if your PR activities need adjusting to be more effective.

We put the polls in a report together with media analytics and recommendations on adjustments.

Our Awards